Service
Digital PR and Citation Building
Being named in AI answers is often earned outside your own website: on the publications, directories and platforms the engines already trust.
What is it?
Digital PR and citation building makes sure your brand appears, accurately and in a citable form, in the sources AI reads when it answers.
When a buyer asks ChatGPT, Gemini or Perplexity “Which clinic in Istanbul is trustworthy?”, the engine does not read only your site. It also draws on news sites, industry publications, directories, YouTube and forums. If your name is absent from those sources, a great website still struggles to earn a place in the answer.
This service complements the work on your own site (content, technical access). It targets mentions where engines already look: news-style releases, expert articles, a review strategy and third-party mentions.
Why third-party sources?
A large share of the domains cited in AI answers are not the brands’ own sites.
Read with care
This is vendor-run research (Ahrefs): about 78.6 million responses, a single month, top-10 lists only. Other studies report different percentages because they count differently, so we do not present any single figure as settled fact. The takeaway is directional: third-party platforms are cited heavily. We cannot say “appear in this publication and your share rises by this much” for any one brand.
Source: Ahrefs: top 10 most cited domains in AI assistants ↗
What we do
Four lines of work; the audit decides which comes first.
Source-gap map
For your sector’s buyer questions we map which publications, directories and platforms AI cites. If competitors are named there and you are not, that is the gap.
News-style releases and expert articles
Sourced, concrete content that engines and journalists can read. News language, not advertising language.
Media relations and placement
Placement in relevant industry publications and news sources. Zen Media offers published monthly PR, media relations and press coverage.
Review strategy and third-party mentions
Review platforms and community mentions are among the sources engines read. Google advises keeping business profile data current; beyond that, evidence of the effect on AI answers is so far vendor-level.
Deliverables
What you receive in writing.
Source map
The sources cited for your questions, competitor mentions and where you are missing.
Publication plan
Which topic, which format, which source type; prioritized with your approval.
Published content and citation report
Every published piece with its link, and tracking of the resulting mentions in AI answers.
Options and trade-offs
We can do the same work at three scales. Which fits depends on your goal and budget.
Scroll the table sideways.
| Option | What it includes | Who it fits | Trade-off |
|---|---|---|---|
| Source-gap map only | As part of the audit we identify which sources feed the answers; you or your own agency run the placement. | Brands that already have a PR team and need direction. | Quick and cheaper, but placement stays with you. |
| Pilot (AI Visibility Accelerator) | One time: an audit, a GenAI press release, an anchor article and one targeted media placement. | Teams that want to see the method at small scale first. | One placement; not a substitute for a continuous PR program. |
| Monthly program | Continuous content, PR, authority work and monthly tracking. | Brands that want a lasting source network ahead of competitors. | More budget and time; results build up gradually. |
For prices see Packages and Pricing.
Who delivers: Zen Media
This service is delivered by Zen Media, the PR and AI-visibility arm of our group.
Zen Media has been a B2B PR and marketing agency since 2009, with an office in Coral Gables, Florida. Our services include published monthly PR, media relations and press coverage, and thought leadership and executive visibility. Zen Media also runs ZAVI, our own prompt-tracking platform that scores mention, citation and “Answer Share” across Claude, ChatGPT, Gemini, Perplexity and Grok.
We show our Zen Media results with their label and source.
Zen Media measurement, our group’s own result
These are the results of Zen Media, part of our group, not Turkey results. We are just getting started in Turkey: there is no published Turkey case study yet.
How do we apply it in Turkey?
An honest starting point: we are just getting started in Turkey and have no published Turkey case study yet.
Language and publications. For Turkish questions we work with Turkish publications and Turkish content; in health tourism, exports and real estate for foreigners, buyers often ask in English, so we also build English authority. There is no evidence that engines prefer one language for citations, so we test both Turkish and English prompts.
Map first, then publish. We derive the Turkey-specific target list from the source gap the audit shows, not from assumptions.
Regulated professions. For lawyers, doctors and similar professions we produce informational content, not advertising, and you approve every piece. We recommend checking the advertising limits of bodies such as the Union of Turkish Bar Associations and the Turkish Medical Association. This is not legal advice.
Evidence status
What we know and what we do not.
Vendor research
A vendor study (Ahrefs) shows third-party sources are cited heavily in AI answers. Google, in its own guidance, advises keeping business profile data current. But no independent study shows how much one placement raises a single brand’s share of answers. So we present digital PR as a strategy and report its effect by measuring it.
Source: Ahrefs Brand Radar ↗; Google: succeeding in AI search ↗
Who is it for?
It helps most when:
- A health tourism clinic or private hospital wants to be named in independent sources when foreign patients ask for a “trusted clinic”.
- An exporting manufacturer is strong in Turkey but weak in English digital authority.
- A real estate firm selling to foreigners or a premium ecommerce brand has a source gap in investment and shopping questions.
- You have an aged, live, indexed site. Very new domains should build authority first.
Process
Four steps; every piece goes through your approval.
Audit and source map
We run buyer questions and map which sources feed the answers.
Publication plan
We prioritize topics, formats and target source types and agree them with you.
Preparation and publishing
We write the releases and articles and publish with your approval.
Tracking and report
We monitor the placements and the mentions in answers and show them in the monthly report.
Price
Indicative, varies with scope
Digital PR is delivered as a release and one media placement inside the pilot, or within the monthly program. Price is set by scope; see Packages and Pricing.
What we do not promise
- We do not promise placement in a specific publication; targets come from the source map.
- We do not promise rank, share or lift in AI answers: answers change with every run and every engine.
- We do not buy publication slots or “trick” engines; we publish citable content in the sources engines trust.
Frequently asked
Does digital PR guarantee AI visibility?
Which publications do you target?
Can PR work for regulated professions such as law or healthcare?
Where does your brand stand in AI answers?
Send us your website and topics and we will reply by email.