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AI and Search in Turkey: Data
Generative AI use in Turkey, Google’s AI search features and the size of the main sectors: every figure with its source and period.
AI Visibility Turkey is the Turkish-market home of Zen Media, Optimum7 and ecommerce.com.
How to read the data
We read the AI-usage figures—19.2%→37.6%, 64.9%, and 7.5%→14.0% for enterprises—directly in TÜİK’s Artificial Intelligence Statistics, 2026 bulletin (no. 62066), dated 2 October 2026. The table’s 2025 age and gender baselines (39.4%, 30%, 15.5%, 19.4%, and 18.8%) come from the cited press reports of TÜİK data. For the remaining figures, we identify the source type and period; where sources conflict, we use the official figure.
AI use
Generative AI use among individuals roughly doubled in a year; among enterprises it is still low.
Scroll the table sideways.
| Group | 2025 | 2026 |
|---|---|---|
| All individuals (16-74) | 19.2% | 37.6% |
| Aged 16-24 | 39.4% | 64.9% |
| Aged 25-34 | 30% | 55.7% |
| Aged 35-44 | 15.5% | 38.1% |
| Men | 19.4% | 37.2% |
| Women | 18.8% | 38.1% |
Source: CNBC-e (2025) and Ekonomist (2026): press reports based on TÜİK data
2025 source: CNBC-e ↗. 2026 sources: Ekonomist ↗, Bloomberg HT ↗. Per the Ekonomist report, the 2026 rate for ages 65-74 is 5.1%, and the report gives the earlier value as 1.7%.
In the 2025 data, 79.7% of users use it for personal, 33.8% for professional and 31.4% for formal-education purposes (among users, multiple choice). The same compilation shows enterprises using any AI technology at 2.7% in 2021 and 7.5% in 2025, and 14% in 2026 (enterprises with 10 or more employees). The most-cited business purpose is marketing or sales (46.5%, 2025). In 2026, 72.3% of enterprises not using AI cite lack of expertise.
Enterprise figures are not a clean trend
The 2026 enterprise base is "enterprises with 10 or more employees"; the bases for 2025 and 2026 may differ. So we draw no chart linking the two figures.
Search and assistants
Google’s AI features opened in Turkish; the regulator is also looking into the subject.
Google AI Overviews and AI Mode. According to Webrazzi, both began rolling out in Turkey in Turkish, gradually, from 18 February 2026. Webrazzi ↗
Competition Authority probe. According to a Hürriyet Daily News report dated 2 November 2026, the Turkish Competition Authority opened an investigation into Google’s AI-generated summaries (AI Overviews and AI Mode) over reduced traffic to news sites and ordered interim measures. Hürriyet Daily News ↗
ChatGPT. The press reports ChatGPT as the most used AI assistant in Turkey. We give no exact share or user count; we found no Turkey-specific ChatGPT user count. Türkiye Today ↗
Scroll the table sideways.
| Search engine | Share (October 2026) |
|---|---|
| 76.85% | |
| Yandex | 21.63% |
| Bing | 0.81% |
Source: StatCounter: search engine market share in Türkiye
Note: StatCounter is volatile for Turkey and sources conflict (research note G7). So what we actually say is: Google leads, Yandex is a strong second. Use the table only together with its month stamp.
Sector data
The size and direction of our priority sectors. These are sector-size figures, not AI-usage figures.
Scroll the table sideways.
| Sector | Indicator | Value | Source | Reading note |
|---|---|---|---|---|
| Ecommerce | 2025 ecommerce volume | TL 4.567 trillion (+52.2%); about USD 115.5 billion (+29%). Retail ecommerce TL 2.457 trillion | Ministry of Trade (12 May 2026) ↗ | Official source. 634,000 businesses sold online (2024: 600,000). |
| Health tourism | 2025 international patients | 1,398,580 patients (2024: 1,506,442); revenue about USD 3.02 billion | Takvim (report based on USHAS data) ↗ | The patient count is flat to down: we do not say "booming". Official goal: USD 20 billion by 2028. |
| Real estate | 2025 home sales to foreigners | 21,534 homes (-9.4%), lowest in nine years, 1.3% of all sales | CNN Türk (report of the TÜİK bulletin) ↗ | A shrinking market: the argument is share of voice in a smaller market, not growth. |
| Exports | 2025 goods exports | About USD 273 billion (+4.5%) | Türkiye Gazetesi (report of Ministry data) ↗ | Small differences (273.3 vs 273.4) are rounding or revision; we say "about". |
Additional health tourism sources: AA, 2024 data ↗; AA, 2028 goal ↗. There are small differences between the Ministry of Trade figure and some press versions; we used the Ministry figure.
For what AI visibility means in these sectors, see our industry pages: health tourism, exporters, ecommerce, real estate.
Unknowns
We found no reliable data on the following, so we give no numbers on them.
No data
- We found no Turkey-specific study of how health tourism patients use AI assistants when choosing a clinic.
- We found no Turkey-specific data on foreign home buyers using tools such as ChatGPT for property research.
- We found no data on foreign B2B buyers using AI assistants to find Turkish suppliers.
- We found no study of which sources are cited for Turkish-language queries.
- We found no AI-usage data by sector.
- There is no reliable, consistent share for ChatGPT or Gemini in Turkey, nor a single consistent share for Google and Yandex; StatCounter and the press conflict.
Method note
How we decided where figures conflict.
Where sources give different figures for the same indicator, we used the official source’s figure. For example, some press reports give TL 2.460 trillion for retail ecommerce while the Ministry of Trade announced TL 2.457 trillion; we show the Ministry’s figure. We read the AI-usage figures—19.2%→37.6%, 64.9%, and 7.5%→14.0% for enterprises—directly in TÜİK bulletin no. 62066, dated 2 October 2026. The 2025 age and gender baselines (39.4%, 30%, 15.5%, 19.4%, and 18.8%) come from the cited press reports based on TÜİK data.
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