Industries · Law and professional services
AI Visibility for Law Firms and Professional Services
When someone asks AI "who is the best divorce lawyer in Istanbul?", the few firms named in the answer enter the contact list. We measure how your expertise shows up in those answers and work to get you named through informative, professional-rules-aware content; we do not advertise.
What do clients ask AI?
The questions below show typical search intents in law; the last three are examples for high-value B2B services and financial advisory. They are examples, not measured results.
İstanbul'da en iyi boşanma avukatı kim?
English: Who is the best divorce lawyer in Istanbul?
Illustrative: not a measured result.
Ankara'da iş davası için hangi hukuk bürosunu önerirsin?
English: Which law firm would you recommend for an employment case in Ankara?
Illustrative: not a measured result.
İzmir'de ağır ceza davalarında deneyimli avukat kim?
English: Who is an experienced lawyer for serious criminal cases in Izmir?
Illustrative: not a measured result.
Trafik kazası tazminatı için İstanbul'da hangi avukata gitmeliyim?
English: Which lawyer should I go to in Istanbul for traffic accident compensation?
Illustrative: not a measured result.
İstanbul'da şirketler için en iyi gümrük müşavirliği firması hangisi?
English: Which is the best customs brokerage firm for companies in Istanbul?
Illustrative: not a measured result.
Türkiye'de uluslararası lojistik için hangi firmayı önerirsiniz?
English: Which company would you recommend for international logistics in Turkey?
Illustrative: not a measured result.
İstanbul'da varlık yönetimi için hangi firmayla çalışmalıyım?
English: Which firm should I work with for wealth management in Istanbul?
Illustrative: not a measured result.
Buyers ask similar questions for B2B services that serve companies, such as customs brokerage and logistics.
People abroad looking for a legal or advisory service in Turkey may ask in English; we test Turkish and English question sets together.
Market context
We found no sourced market figure for this sector and we do not make one up. Instead, let us clarify two concepts this page relies on.
Citation: the AI names your company in its answer. Non-branded citation: the AI chooses you although the person asking did not type your name. For example, "who is the best divorce lawyer in Istanbul?" is a non-branded question; "is Örnek Hukuk Bürosu any good?" is a branded one. We focus on visibility in non-branded questions.
Why firms stay invisible
The points below are our observations and reasoning, not measured statistics.
A service list but no informative content
Service lists such as "criminal, family, employment law" give engines no answer to cite. Informative pages that answer what was asked, directly and neutrally, are better suited to citation.
Expertise and city context unclear
A question like "serious criminal case in Izmir" contains both expertise and city. If your page does not state both clearly, the match weakens.
No mentions in third-party sources
Being named as an expert in independent sources such as legal publications, news and directories means being present where engines look for sources. Vendor research shows third-party sources weigh heavily in AI answers.
No link between firm name and lawyer name
If firm and lawyer data are written differently in different places, an engine cannot see them as one entity.
What we do
Within the limits of professional rules, we work through informative content and independent sources.
Content and entity
Informative pages by practice area, consistent firm data and structured data. You approve every piece of content.
Digital PR
Through expert articles and informative pieces, being named on publications engines already cite. Information, not advertising.
Visibility audit
A map of your firm, competitors and shown sources in legal and B2B service questions.
Which option fits whom
Depending on the size of your firm and what you want:
A single firm, first look
The visibility audit: you see which questions name you and who else is named. The trade-off is that the audit alone does not produce content.
A firm that wants to be named through expertise content
Content and entity together with digital PR: informative pages and expert articles on independent publications. It takes time, and we cannot guarantee the outcome.
A firm that wants one publication and one measurement
The AI Visibility Accelerator pilot: a one-time audit, a news-style release, an anchor article and one targeted media placement. Under professional rules, approval of the content rests with you.
For indicative price ranges and the pilot fee, see Packages and Pricing.
Who delivers
Audit and reporting with the AI Visibility Turkey team, expert articles and publication work with the PR team of Zen Media, part of our group, and site and structured-data work with Optimum7.
Regulated professions: law and similar
In law and similar regulated professions, the limits of advertising are set by the rules of professional bodies. We do not produce advertising: we produce informative content (expert articles, useful information) with no prices, promises or "best lawyer" claims. You approve every piece.
Our content work for law firms follows Article 55 of the Attorneyship Law (Avukatlık Kanunu) ↗ (lawyers may not take any step that could count as advertising in order to win work) and the Union of Turkish Bar Associations (TBB) Advertising Ban Regulation ↗ issued under it, together with the Attorneyship Professional Rules (Avukatlık Meslek Kuralları). Article 9 of the Regulation lets lawyers use a website to inform clients and publish professional articles. This is why we produce informational content only, and no content aimed at soliciting work. We recommend you check the current rules of your own bar association. This text is not legal advice. For the same sensitivity in healthcare, see health tourism.
An honest note
We do not yet have a published AI visibility case study in Turkey, and we make no result claim for this sector. The group’s own published work is on the Results page, labeled and with its source.
What we do not promise
- We do not promise rankings. AI answers change with every run and every engine.
- No engine publishes a complete rank or share metric, so we report directional trends across many prompts and several engines.
- GEO lifts reported in research are not a promise.
- We do not promise clients, cases or revenue growth.
- We never use wording such as "100% compliant".
Frequently asked questions
As a lawyer, does this work count as advertising?
How do we decide which questions I want to appear in?
My domain is new. Does it make sense to start?
Where does your firm stand in client questions?
Send us your website, practice areas and city and we will reply by email.